Google
  • It’s Clear. Glass Moves Forward

    - By Bill Nolan Maybe Google just needed a wake-up call to get this project in gear. Possibly fueled by a flurry of recent activity by Facebook lately, Google is escalating its effort to move Glass into the mainstream. Plagued by a high price tag, and quite simply, looking somewhat Poindexterish while wearing them, Glass(…)

  • Google Adwords Basics

    - By Bill Nolan So, being good just isn’t good enough, huh? Your business’ social media is performing well, your website is getting its fair share of traffic, but you want more. Possibly the itch to move up some notches in the search results is on your mind day and night? Those companies aren’t better(…)

  • 7 Deadly Sins of Social Media

    - By Bill Nolan With the number of companies continuing to take the dive into social media for the first time, I’ll take this opportunity to give some pointers on what not to do with your new networks. Although I have written this article in a humorous way, many of these are solid points that(…)

  • MEDIUM

    When you think of blogging platforms what comes to mind? Obviously Blogger and Tumbler, but Medium is quickly blazing up the ranks and becoming the site for blogging. Why this platform? Many sites seem to be flooded with what feels like 10 year olds blogging about what they did at recess today. Medium is different.(…)

  • LinkedIn Reborn

    - By Bill Nolan Like a phoenix rising from the ashes… LinkedIn has recently shown that it’s up for the challenge of being a top social media marketing network. Just when it was looking as if its best days were behind it, due to a lack of interaction within the site and technical issues that(…)

  • The Facebook Debate 2

    - By Bill Nolan It’s a Love and Hate Relationship It appears that my love/hate relationship with Facebook’s handling of business pages lives on… at least for the time being. In what must have been chaos at Facebook Headquarters in Menlo Park, CA following the Savvy Social farewell last Friday, an executive decision was made(…)

  • The Facebook Debate

    - By Bill Nolan The way that Facebook is conducting business these days, specifically regarding the network’s business pages, algorithm, and insights, brings many things to mind. I picture Mark Zuckerberg taking the quote “greed is good”, courtesy of Gordon Gekko in the 1987 movie Wall Street, and reinventing Facebook based on it. I also(…)

  • Your Stats Reliable?

    Statistics, Analytics Programs, Page Insights, Oh My! – By Bill Nolan The easiest way to see how well our business’ posts are performing, the reach that we have achieved, when our audience is online, and so on… We put great faith into these tools to help our business’ website and social media marketing reach it’s(…)

  • Your “Selfie” Business Page

    It’s Not All About You Silly! – By Bill Nolan Many organizations may be unaware that their social media business pages are beginning to resemble their personal pages, and that may not be a good thing. The “selfies” …pictures and posts about oneself or ones business only, seem to be slowly migrating to the business(…)

  • 2031: A Social Media Odyssey

    - By Bill Nolan Remember when… Boy the way Glen Miller played Songs that made the hit parade. Guys like us we had it made, Those were the days. And you knew who you were then, Girls were girls and men were men, Those were the days. - Archie And Edith Bunker Remember when television had(…)

  • #HashTAG Heaven : Returns

    HashtagHero is Here!!! Fighting for proper use of hashtags EVERYWHERE… – By Bill Nolan First used in 2007, the purpose of the #hashtag is to categorize topics, connect ideas, inspire exchange, and encourage others to join the conversation. Even better… the are not regulated! One of the most popular trends that we covered last year(…)

  • Got Klout? Or Maybe You’ve Got Kred?

    Online Influence: You Either Have it Or You Want It It may sound like a popularity contest, in some ways it is, but it’s becoming an important one… – By Bill Nolan Do not ignore the inevitable. Gauging your online influence is becoming very important and is going to continue to be well into the(…)

  • 2014 : The Year of Gadgets

    - By Bill Nolan 2014 is going to bring in a slew of new technology and tweaks to existing products intended to help you and your business run more efficiently. The idea is to further enable you to conveniently stay connected with your associates and clients regardless of where you are. In addition, the new(…)

  • The Art of Damage Control

    It’s really quite simple once you get past your pride. – By Bill Nolan Sooner or later you’re bound to run into it… a negative comment posted to your business’ social media site. Keep in mind that you are on social networks to stay connected with your clients and sometimes they may be displeased about(…)

  • Social Media Trends for 2014

    A Coming of Age – By Bill Nolan More than just a trend, social media is now your business to know! We had a great year for social media in 2013. A real coming of age. Some platforms surged ahead, others faded away like a bad habit, and we found some diamonds in the rough. Hopefully(…)

  • 2013 : The Year In Review

    - By Bill Nolan 2013 was a huge year for social media marketing. The usual suspects continue to fight for the top spot and some lesser known platforms have started to make a push into the big leagues. 2014 promises to be even better, with across the board usage predicted to reach an all time(…)

  • Lights, Camera, Action!

    - By Bill Nolan Face it, people like to watch video. Why do you think TV is so popular? So, if your company isn’t utilizing this aspect of social media marketing, you’d better start! Users social feeds have become cluttered with posts and blogs could always use something a bit more eye-catching… which makes video(…)

  • The Google Debate : Part 3 : Final Chapter

    The Google Empire.. or Should I Say the Evil Empire? – By Bill Nolan Google started out innocently enough, founded by two Ph.D. students at Stanford in 1998. Since that time they have bought or absorbed well over 100 companies worldwide on its way to becoming a “controlling” empire. Of course, this doesn’t sit well with(…)

  • The Google Debate : Part 2

    Where have all the keywords gone? – By Bill Nolan If you spend any time analyzing those keywords that are essential to your company’s marketing strategy, you have undoubtedly noticed that something is missing lately. Yes, the keywords used to be there but now “not provided” is showing up everywhere. So what is going on? (…)

  • The Google Debate: Part 1

    YouTube’s “Under the Radar” Changes Will Benefit Who Really? – By Bill Nolan How much is enough? Unless you’ve been living on a distant planet, you have realized that the Google empire continues to grow on a daily basis. They seem to be involved in just about everything and are consistently acquiring more… search engines,(…)

  • SEO is King : Supercharged & EASY Tips for Your Content and Social Media

    Search Engine Optimization may seem confusing at times. Many people wrongly presume that it’s just about stuffing as many keywords as possible into their content and posts, but in reality it’s much more than that. Every aspect of your company’s online presence helps build your SEO. Your website, blog, daily posts to social media sites,(…)

  • Creative Opportunity or Stop the Insanity!?

    It’s hard to miss all the talk about the future of domains ending without the well known .com so what’s it all about? Most people have realized that the inevitable is happening… many of the relevant .com names have been taken and your left with three choices: Choose another company name, be fortunate enough to(…)

  • Up and Coming or Rewind and Try Again

    To keep options fresh and to have a little fun… we thought a little “Siskel and Ebert” review of a couple lesser known, yet up and coming social media sites may be worth looking into. We’ve taken some time to thoroughly look at, use and review Medium.com and Thumb.it – which are relatively new but(…)

  • Playing Russian Roulette with Your Business Social Media

    With all the social media sites out there and with new platforms popping up daily it can be hard to decide what works for your business, and you may be gambling with where to invest your time and money. Gowalla, Myspace, Diaspora, Orkut, Eons… any bells ringing here? These are just a sample of social(…)

  • Find Pleasure with S&M

    Social Media. Social Marketing. If you’re not enjoying it then chances are you’re not doing it right or you just need to spice it up a bit. Don’t get caught up in the belief that you need to maintain a dull, by the book, serious or even somewhat wholesome image with your marketing. Many businesses(…)

  • Contests, Sweepstakes & Giveaways… Oh My!

    Whatever you want to call it, a contest, giveaway or sweepstake, the objectives are the same… You are looking to gain recognition and this is a great tool to get it done. But, it does take research, proper planning and execution if you want to reap the full potential from them. If you’ve realized that(…)

  • Email… It’s Alive!!

    Why do you need Email Marketing? If you are neglecting to use email as a part of your marketing then your company may be missing an effective strategy for reaching potential clients. Believe it or not, as popular as online social media marketing is, email marketing still has an edge. Today I’m going to tell(…)

  • Social Advertising 101

    So, you’ve decided to go ahead with some paid ads on your social media accounts? Here is the 101 on a few of the top networks and a sample of what they have to offer. Twitter Promoted Tweets: Pretty simple, you create a tweet that you believe will be very engaging and it will be(…)

  • The Google+ Debate: Sleeper or Facebook for Businesses?

    With all the social networks out there how do you decide which ones to put your time and effort into? The rankings of the top suggested social sites to use for your business varies depending on which article you’re reading. I’m going to try and shed some light on one of the most controversial social(…)

  • Is Blogging Dead? Nooooo.

    No, and far from it. Sometimes I think that companies who know how well something works start these types of rumors so that they can have all the action for themselves. On average blogging is definitely under utilized but compared head to head, it carries more clout than your FaceBook, Twitter, Pinterest, etc, etc. Now(…)

It’s Clear. Glass Moves Forward

- By Bill Nolan

Maybe Google just needed a wake-up call to get this project in gear. Possibly fueled by a flurry of recent activity by Facebook lately, Google is escalating its effort to move Glass into the mainstream. Plagued by a high price tag, and quite simply, looking somewhat Poindexterish while wearing them, Glass has yet to catch on. The good news is that Google has announced a partnership with Luxottica which should produce a more stylish and sporty looking version of Glass. For those that don’t know, Luxottica is the parent company of Oakley and Rayban, so we can hope for some cool looking eyewear with the capability of Glass coming soon.

Google Glass

For those of you that may not be familiar with Glass and what it can do, we reference this new technology in our recent blog  “2014 : The Year of Gadgets”  and here are some of the basics… Glass is basically a pair of glasses with a built in computer. They are “smart” glasses. They can do just about anything your smartphone, pads, etc, can do, but with the convenience of displaying the info right in front of you. This means that you are still aware of your surroundings while retrieving data… no more walking around blindly, or stepping into traffic as you stare down at a screen. Some states have legalized driving while wearing Glass so they can also take the place of gps devices. How about taking a trek through the wilderness? Leave the compass at home and take Glass instead.

What about for business?

There is likely soon to be an app or feature that will make them work for you. Glass can share content to your social media accounts… or create the ultimate training video that lets the employees basically see through your eyes as you complete a task. Apps are available that track inventory or have the ability to transmit what you are discussing during meetings so that colleagues, that are not there in person, can still participate. And that is just a scratch of what Glass can do.This is extremely new technology which means that new uses for Glass will become available in the months and years to come. I have included a link below that describes some apps that are available now.

Of course, people may give odd looks and doubters will continue to question whether they will catch on, but this happens any time there is a breakthrough in technology. Remember the pagers craze? People assumed that if you didn’t look like a doctor, you must be a drug dealer, right? Even when cell phones first became available someone was bound to make a remark such as “oh, you think you’re so popular you need to carry a phone 24/7? When laptops were introduced, the inevitable question… Do you really need to carry a computer with you? Historically, people react this way to change, but given time, the technology wins out and these devices will become accepted.

 

Sourballpython Studios Social Hour WeBlog: “2014 : The Year of Gadgets”
Google Glass apps list:  http://glass-apps.org/google-glass-application-list.

Google Adwords Basics

- By Bill Nolan

So, being good just isn’t good enough, huh? Your business’ social media is performing well, your website is getting its fair share of traffic, but you want more. Possibly the itch to move up some notches in the search results is on your mind day and night? Those companies aren’t better than yours so why should they have the top spots. If you’ve done everything correctly concerning the SEO aspects of your website, your social media platforms are a work of art, and your business is still lagging a little in searches… Adwords can definitely give your company a boost!

Google Adwords 101

For those that aren’t familiar with Google Adwords, they are the company listings and ads that occupy the prime spots on search pages and will primarily tout your website. If you want to place near the top of the results, Adwords can help. Now, there are many types of Adwords campaigns that your company may want to use, so I’m just going to give you an overview of the basic steps to get started.

Simple Steps to Get Your Business Started with Adwords:

  • First get over the hump and get started! Experiment…
  • Start an Adwords account and create an ad for your company that you want to be listed, obviously placing prime keywords in the ad is crucial.
  • Set a daily budget that you are willing to spend, and a max dollar amount that you will pay per click (PPC) on the ad.
  • The pay per click amount typically dictates how often your ad is seen and how close to the top of the search it will be displayed (remember, you are bidding against other companies for prime location).
  • Take your ad live.

Maximizing You Investment:

It’s not extremely difficult to get a basic ad running, but to get the most for your money research definitely needs to be done. You will want to tailor your ad for specific audiences, geographic areas, and possibly even the days and times that the ad runs. Another important aspect to remember is the Quality Score. This is Google’s way of determining how relevant your ads are. Creating an ad with proper keywords, and having a well maintained website will help raise this score… The purpose of this is Google ensuring that their users are shown sites that pertain to their needs. The benefit to you is a good quality score that can help improve your ad’s placement and actually lower the cost you pay per click!

Extensions that Help:

Take advantage of the Ad Extensions. Adwords offers a variety of extensions that display items such as reviews and ratings, site links to take the user to a particular area of your site, call and app extensions, and so on. These extensions are offered at no additional charge and will typically improve the placement of your listing in the search results. What’s unbelievable is that many companies overlook how valuable these are and don’t incorporate them into their ads.

As I stated before, this is just a brief overview of Google Adwords. Getting started is one thing, reaping the benefits of what they can offer, at different levels, will take some research and some general knowledge of Analytics. Consulting someone with experience in SEO is highly recommended considering the money being invested into your campaign, and technical advice that will be needed.

First things first… get started!

7 Deadly Sins of Social Media

- By Bill Nolan

With the number of companies continuing to take the dive into social media for the first time, I’ll take this opportunity to give some pointers on what not to do with your new networks. Although I have written this article in a humorous way, many of these are solid points that all of us may encounter to one degree or another. So, if your company would rather not spend an eternity in the depths of social media Hell, avoid committing these sins at all costs. 

Pride

Jumping in with your eyes closed is ill advised! What’s your strategy? If your strategy is that your so awesome you don’t need one, this sin’s for you. You may have some decent ideas to get your company’s sites started but then what? Are you going to wing it every day and hopefully learn as you go? Not a very good plan, but hey, you’re awesomeness is all you need, right?

Envy

You see how well other companies are doing with their social media and can’t understand why your’s isn’t. An important aspect to remember is that many of those businesses have been building their following over time. Great content and interaction is the key and it takes time… You don’t get it overnight!

7 Deadly Sins

Lust

Oh, but your special and you want it all and you want it now. This is where many companies make mistakes. They buy followers. The ads are everywhere… get 100,000 followers for $100. You fall for it and get 500,000 just to look good. Unfortunately almost all of those followers are bots, so you’ll never get any engagement, and they will never become a client. Also, they make your business look foolish as well… A quick look through a business’ followers and it’s easy to tell who’s trying to buy clout!

Greed

You’re not done yet. The itch for more is driving you crazy so you keep buying. Hundreds of thousands of followers on multiple accounts doesn’t seem to be getting the job done so you focus on your content. No way you’re going to share anything by someone else so you start posting the repetitive information thats all about you. Exactly what you shouldn’t do. The majority of what you post shouldn’t be all about you, the idea is to be social and interact by sharing content that your followers will appreciate.

Gluttony

You have more than your business needs. Maybe you didn’t think those four or five social media sites were enough so you added every platform known to man. Good luck keeping them all active with great content on a daily basis! Chances are that you won’t and this directly leads to the next sin, Sloth.

Sloth

Ok, some time has passed and all of those sites that your business just had to have are just floating around out their in social media limbo. Maybe you log into them monthly, maybe you don’t. The bad news is that they are giving a lousy impression of your company to every person that sees them. Don’t take on more than what’s manageable.

Anger

One of the last social media sins that your business will commit. You think that you’ve done everything right, but you feel the social media sites are failing you. You’ve purchased hundreds of thousands of followers, taken every opportunity to cram your business down everyone’s throat, and you’ve gotten nowhere. What’s left to do? Start using your social media platforms as a weapon for bashing everyone. Your disrespectful to followers that don’t like your content. They suck! Other companies that are doing well…  obviously they are a bunch of ass kissers, right? You don’t need them. Remember, your awesomeness was the only thing that you needed.

Don’t want to be a sinner? Take time to create a solid marketing strategy for your business and avoid the temptation to take the easy route. Success is earned over time, not purchased. And never hesitate to consult with a Social Media Manager.